Privacy Policy

Welcome to Upmark Digital Marketing Institute ("Upmark," "we," "our," or "us").

We value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, disclose, and protect your information when you visit our website, communicate with us through WhatsApp, social media, phone, email, or enroll in our courses.

By using our website, services, or submitting your information, you agree to the terms of this Privacy Policy.

1. Information We Collect

Depending on your interaction with Upmark, we may collect the following information:

Personal Information

• Full Name
• Mobile Number
• Email Address
• City and State
• Educational Qualification
• Occupation
• Course of Interest
• Learning Preferences
• Parent or Guardian Information (where applicable)

Admission Information

• Admission Form Details
• Payment Information
• Course Enrollment Details
• Batch Selection
• Attendance Records
• Assignment Submission Information
• Certificate Eligibility Information

Technical Information

When you visit our website, we may automatically collect:

• IP Address
• Browser Type
• Device Information
• Operating System
• Website Pages Visited
• Date and Time of Visit
• Referral Source
• Cookies and Similar Technologies

Communication Information

We may maintain records of communications through:

• WhatsApp
• Phone Calls
• Email
• Website Forms
• Live Chat
• Social Media
• AI Admission Counsellor

These records help us provide better support and improve our services.

2. How We Use Your Information

Your information may be used to:

• Respond to enquiries.
• Provide admission counselling.
• Recommend suitable courses.
• Process admissions.
• Deliver educational services.
• Provide student support.
• Share course updates.
• Send class reminders.
• Communicate important institute announcements.
• Improve our courses and services.
• Conduct internal analysis.
• Comply with legal obligations.

We may also use your information to improve the performance of our AI Admission Counsellor and customer support processes. Personal information is handled in accordance with this policy.

3. WhatsApp & AI Admission Counsellor

When you interact with our AI Admission Counsellor:

• Conversations may be recorded for quality improvement.
• Information shared may be used to understand your learning goals and recommend suitable courses.
• Your enquiry may be transferred to a human admissions counselor when necessary.
• The AI is designed to assist with admissions and information. It should not be considered a substitute for professional legal, financial, medical, or career advice.

4. Cookies

Our website may use cookies and similar technologies to:

• Improve website performance.
• Remember user preferences.
• Measure website traffic.
• Understand visitor behavior.
• Improve user experience.

You can manage or disable cookies through your browser settings, although some website features may not function as intended.

5. Marketing Communications

With your consent or as otherwise permitted by law, we may send:

• Course updates
• Batch announcements
• Educational content
• Event invitations
• Promotional offers
• Institute news

You may opt out of marketing communications at any time by following the unsubscribe instructions or contacting us directly.

6. Information Sharing

We do not sell or rent your personal information.

We may share information only when necessary with:

• Authorized institute employees.
• Faculty members (where relevant).
• Payment service providers.
• Technology service providers.
• Government authorities or regulators when legally required.

All such sharing is limited to what is reasonably necessary for the intended purpose.

7. Data Security

We implement reasonable administrative, technical, and organizational measures to protect your information against unauthorized access, disclosure, alteration, or destruction.

While we strive to safeguard your information, no internet-based system can guarantee absolute security.

8. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide our educational services.
• Meet legal and regulatory requirements.
• Resolve disputes.
• Maintain academic records.
• Improve our services.

When information is no longer required, it will be securely deleted or anonymized where appropriate.

9. Your Rights

Subject to applicable law, you may request to:

• Access your personal information.
• Correct inaccurate information.
• Update your details.
• Withdraw consent for certain communications.
• Request deletion of information where legally permissible.

Some requests may be subject to legal or administrative limitations.

10. Third-Party Services

Our website or services may integrate with third-party platforms such as:

• Google
• Meta (Facebook & Instagram)
• WhatsApp
• YouTube
• Payment gateways
• Analytics providers
• Learning Management Systems

These third-party services operate under their own privacy policies. We encourage you to review their policies before using those services.

11. Children's Privacy

Our courses are generally intended for individuals who are eligible to enroll in professional training programs.

If personal information relating to a minor is collected, it should be provided by or with the consent of a parent or legal guardian where required.

12. External Links

Our website may contain links to third-party websites for your convenience.

We are not responsible for the privacy practices, content, or policies of external websites.

13. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services.

The updated version will be published on our official website with the revised effective date.

14. Contact Us

If you have any questions regarding this Privacy Policy or how your information is handled, please contact:

Upmark Digital Marketing Institute

Website: https://upmark.in

Email: info@upmark.in

Phone: +91 83206 99679

Address: 503, Ambience, Near Commerce Six Metro Station, Navrangpura, Ahmedabad – 380009