Master Every Performance Channel.
Prove Every Rupee Spent.
Learn the channel strategy, creative testing, scaling, and ROAS-attribution discipline that separates performance marketers who deliver results from those who burn ad budget — across Search, Social, Display, Affiliate, and Mobile. 3 months. Live multi-channel project. Real budget.
The Performance Funnel
From cold audience to ROAS decision
Cold Audience
Search, social & display targeting
Creative Test
Hook, body, CTA isolation
Engagement Signal
CTR & engagement rate
Conversion Event
Tracking fires, lead/sale recorded
Retarget & Scale
Warm audience, budget increase
ROAS Decision
Scale, hold, or kill
Every module in this course maps to
one stage of this funnel
ROAS-Literate Marketers Are the Hardest Hires Right Now
Privacy changes across platforms, rising costs per click, and AI-driven automated bidding have made performance marketing far more technical than it was three years ago. Brands and agencies are desperate for marketers who can run and compare campaigns across Search, Social, Display, and Affiliate channels — not just specialists in a single platform.
₹50 Cr+
Combined ad spend managed by Upmark's performance marketing trainers
32%
Average CPM increase across paid social & search since 2023 — efficiency now decides winners
4.2x
Average ROAS improvement clients see after proper creative testing systems
85%
Of D2C and eCommerce brands say they can't find skilled multi-channel performance marketers fast enough
What the market pays performance marketers in 2026
Performance Marketing Executive
Entry
₹4–7 LPA
Performance Marketing Specialist
1–2 Yrs
₹8–15 LPA
Senior Performance Marketer
2–4 Yrs
₹15–22 LPA
Performance Marketing Manager
4–7 Yrs
₹20–28 LPA
Freelance Performance Marketer
Anytime
₹80K–₹2.5L/mo
The performance marketing advantage
Unlike brand marketing, performance marketing results are unambiguous — your ROAS report speaks for itself in interviews and client pitches.
Six Skill Clusters That Define a Performance Marketer
Performance marketing isn't one skill — it's six interlocking disciplines. Master all six and you can diagnose any underperforming account; master only one or two and you'll plateau fast.
- Search & Social Ads
- Display & Native Ads
- Affiliate Marketing
- Mobile & App Ads
- CPM, CPC & CPA Models
- CPL & Cost-Per-Sale
- LTV & CPI
- Budget Planning
- Creative Testing Framework
- UGC Ad Production
- Hook/Body/CTA Isolation
- Creative Fatigue Signals
- Vertical Scaling
- Horizontal Scaling
- Cross-Channel Budget Shifts
- Automated Bidding
- ROAS Measurement
- Multi-Touch Attribution
- GA4 Cross-reference
- Reporting Dashboards
- Social + Search + Display Mix
- Affiliate & Partner Integration
- Brand vs Performance Balance
- Multi-Channel Reporting
From Student to Senior Performance Marketer
Performance marketing has one of the fastest career velocities in digital marketing — your ROAS numbers do the talking.
Student
Day One
You begin
Performance Marketing Executive
0–1 Year
₹4–7 LPA
Performance Marketing Specialist
1–2 Years
₹8–15 LPA
Senior Performance Marketer
2–4 Years
₹15–22 LPA
Performance Marketing Manager
4–7 Years
₹20–28 LPA
Freelance Performance Marketer / Founder
Anytime
₹80K–₹2.5L/mo
4 Weeks. Real Campaigns. Real Budget.
The live project phase puts you in control of real campaigns across at least two channels — typically Search + Social, or Social + Affiliate — with live spend, typically ₹10,000–₹25,000 across the project. This is where creative testing theory becomes a daily discipline of checking dashboards, making scaling calls, and defending your decisions with data.
Multi-Channel Setup From Scratch
Configure tracking, pixels/tags, and campaign structure across at least two ad platforms for a real brand.
Creative Testing in Production
Launch and test 3+ creative variations, isolate winning hooks, and document results.
Daily Optimisation Routine
Monitor CPA/ROAS daily and make data-backed scale, hold, or kill decisions.
Scaling & Reallocating Budget
Take a profitable channel and scale budget while shifting spend away from underperforming ones.
Attribution Reconciliation
Cross-reference each platform's reported results with GA4 and actual business revenue.
Final Cross-Channel ROAS Report & Presentation
Present a client-ready report comparing performance across every channel used.
"I walked into my interview with an actual ROAS report — 3.8x on a real ₹18,000 ad spend. The interviewer stopped asking theory questions after that."
— Karan Shah, Performance Marketing Executive (Course Graduate)
A Multi-Channel Curriculum Built Around ROAS
Every module ties back to one outcome: making profitable scaling decisions on real ad spend.
Outcome: Understand the ROAS-first mindset and the full landscape of performance marketing channels
Rikesh Panchal
Founder, Upmark Digital
Rikesh Panchal is the Founder of Upmark Digital, a digital marketing consultant, trainer, and strategist with 15+ years of experience. Since 2015, he has helped businesses grow through digital marketing while mentoring thousands of students with practical, industry-driven training.
"Rikesh showed us a live ad account scaling from ₹2,000/day to ₹15,000/day in real time, explaining every decision. That's the kind of teaching you can't get from a YouTube tutorial."
— Karan Shah, Performance Marketing Executive
Performance Marketers Who Started Here
Real ROAS reports. Real placements. Real freelance income.
Mahek Hamdan
E-commerce Marketer, TheTeeShop.in
For me, it was not just training, it was career transformation training too. I learned many new techniques to increase sales and found my confidence to start my own business in e-commerce.
Career launched · TheTeeShop.in
Rajat Sharma
Freelance Marketing Consultant
This is my first course in Upmark and I loved it. Professor was kind, I loved his way of delivering lectures. Easy explanation and number of examples helped me understand better — thank you Upmark.
Freelance Marketing Consultant
Komal Gurbani
DM Executive, Are Infotech
The knowledge I received from Upmark was treasured. The training helped me get a suitable job. My overall experience was excellent.
DM Executive · Are Infotech
Built for People Who Want Measurable Results
No prior ad platform experience required. A results-obsessed mindset is.
Fresh Graduates
Enter the market as a media buyer with a real ROAS case study — the strongest possible proof of competency in an interview.
Digital Marketers Going Deeper
Already doing SEO or social media? Add performance marketing to become the person who owns the entire paid acquisition funnel.
eCommerce & D2C Founders
Run your own Search and Social campaigns instead of outsourcing blindly, or know exactly what to ask of the agency you hire.
Aspiring Freelance Performance Marketers
Build a retainer-based freelance business managing accounts for 3–6 clients across channels on % of spend or flat-fee pricing.
Current Ads Managers
If you're already running campaigns without a real testing or scaling framework, this course turns guesswork into a system.
Startup Marketing Hires
Be the first performance hire at a startup — someone who can make paid acquisition profitable from a small initial budget.
₹19,497 in Extras. All Included.
Tools and templates that take months to build on your own — included free with the program.
Multi-Channel Ad Spend Credit
Ad credits across Google, Meta & other platforms to fund your live project campaigns.
Creative Testing Swipe File
200+ proven ad creative templates and hooks across niches, ready to adapt for any channel.
ROAS Tracker Dashboard Template
A plug-and-play Google Sheets / Looker Studio dashboard for tracking ROAS across channels.
Client Reporting Template Pack
Agency-grade monthly reporting templates used to retain performance marketing clients.
AI Ad Copy Prompt Library
150+ tested ChatGPT prompts for ad copy, hooks, and creative briefs.
Combined value of curriculum + bonuses
₹19,497
in training, tools, and ad credit — included in one program
Book Free Demo ClassWalk Out With Google & Meta-Recognised Credentials
You receive the Upmark Certified Performance Marketing Professional credential plus full exam preparation for Google Ads (Search & Display) and Meta Blueprint certifications — covering the major paid acquisition platforms across search and social.
Upmark Certified
Performance Marketing Professional
Awarded After Completing the Live Project
Issued after all 12 modules and a documented ROAS report from your live multi-channel campaign project.
Why Performance Marketers Train Here Before Anywhere Else
Live Campaigns, Not Screenshots
We teach from current, active campaigns across Search, Social, and Display with real performance data — not slides showing campaigns from 2 years ago.
Curriculum Updated for Every Platform Change
Privacy updates, new bidding strategies, algorithm shifts across Google, Meta, and other platforms — the curriculum is revised the moment any major platform changes the rules.
Real Budget, Real Stakes
Your live project uses real ad spend with real consequences for wasted budget — the closest simulation of an actual job you'll find.
Small Batches, Maximum Attention
Capped at 25 students per batch with individual account reviews and direct trainer access throughout.
200+ Hiring Partner Network
Direct referrals to performance marketing agencies, D2C brands, and eCommerce companies actively hiring media buyers.
Google & Meta Exam Prep Built In
Dedicated prep sessions for Google Ads and Meta certifications, with an average 91% first-attempt pass rate among graduates.
Trained for Ahmedabad's D2C & eCommerce Boom
Ahmedabad's textile, eCommerce, and D2C brand ecosystem runs heavily on Search and Social advertising. Upmark's performance marketing graduates work inside this exact ecosystem — managing multi-channel accounts for the city's growing roster of D2C and eCommerce brands.
Prime Navrangpura Location
503, Ambience, Near Commerce Six Metro Station — easy access across the city.
Batch Times for Every Schedule
Morning, evening (6–9 PM), and weekend batches, plus live online delivery.
D2C & eCommerce Hiring Network
Direct partnerships with Ahmedabad's performance marketing agencies and growing D2C brands.
Since 2018
Ahmedabad's most experienced digital marketing institute
4.8 / 5
640+ reviews for the performance marketing program
200+
Hiring partners across agencies & D2C brands
MSME Reg.
Government registered, GST compliant
Start Testing Before You Enrol
Written by active performance marketers, not content farms. Each resource maps to a module in the course.
The Creative Testing Framework That Actually Finds Winners (Any Channel)
11 min read
30-Point Performance Account Audit Checklist for ROAS Diagnosis
9 min read
How to Scale a Winning Campaign From ₹1,000/day to ₹20,000/day
13 min read
Multi-Touch Attribution: Reconciling Platform Numbers With Real Revenue
10 min read
Performance Marketing Salary Report 2026: Pay Bands in India
6 min read
Freelance Performance Marketing: Pricing Models That Keep Clients for Years
9 min read
Career Tracks After This Course
Book a Free Counselling Call
Get the complete fee structure, current batch dates, and an honest conversation about whether this program fits your goals.
Call +91 83206 99679WhatsApp: +91 91571 71872 · info@upmark.in
Questions About the Performance Marketing Course
Everything you need to make the right decision — answered honestly.
Stop Guessing.
Start Scaling With Data.
Join the performance marketers who can prove their results with a real ROAS report — not just a resume bullet point.