Run Ads That Actually Drive Revenue
India's most comprehensive Google Ads training. Master Search, YouTube, Performance Max, Shopping & Remarketing — with live campaigns, real budget, and 6 Google certifications.
The Performance Marketing Funnel
Every step you'll master in GAPM
You will learn to optimise
Every stage of this funnel
Advertising Has Evolved. Have You?
The best performance marketers don't just run ads — they engineer revenue systems powered by data, AI, and precision targeting.
Pre-2000
Traditional
TV, Print, Radio
Pay upfront, hope for results
2000–2015
Digital Ads
Banner ads, email
Reach digital audiences
2015–2022
Performance
PPC, CPA, ROAS
Pay only for results
2022–Now
AI-Powered
PMax, Smart Bidding, Automation
AI optimises every auction
8 Google Ad Platforms. One Master Program.
Most courses teach Search Ads and call it done. GAPM covers every Google advertising channel — because your clients and employers need complete performance marketers.
Search Ads
Capture high-intent buyers searching for your product
YouTube Ads
Build brand & drive conversions with video at scale
Performance Max
AI-powered campaigns across all Google inventory
Display Network
3M+ websites reaching 90% of internet users
Shopping Ads
Product-listing ads for eCommerce with Merchant Center
Remarketing
Re-engage website visitors and past customers
Gmail Ads
Reach prospects in their inbox with native ad formats
Maps Ads
Drive foot traffic and local leads with Maps placements
Plus: Meta Ads (Facebook & Instagram) as complementary channel training
GAPM is the only program in Ahmedabad that covers the full Google ecosystem + Meta in one curriculum.
Every Skill You Need to Run Profitable Campaigns
GAPM is built around six interconnected skill clusters — each reinforcing the others. You graduate as a T-shaped performance marketer: deep in Google Ads, broad across the full paid media landscape.
- Keyword Strategy
- Match Types
- Ad Copy Frameworks
- Quality Score
- RLSA
- Skippable TrueView
- Bumper Ads
- Video Discovery
- Brand Lift Studies
- Video Sequencing
- PMax Asset Groups
- Audience Signals
- Smart Bidding
- AI Copy Generation
- Automated Rules
- Merchant Center
- Product Feed Optimisation
- Shopping Campaigns
- Dynamic Remarketing
- ROAS Targeting
- GA4 Integration
- GTM Setup
- Conversion Tracking
- Multi-touch Attribution
- Looker Studio
- Customer Match
- Similar Audiences
- Intent Audiences
- Display Remarketing
- CRM Integration
From Student to Performance Marketing Leader
A clear, proven career arc with salary benchmarks at every stage. GAPM graduates follow this trajectory across agencies, brands, and freelancing.
Student
Day One
You begin
PPC Executive
0–1 Year
₹3–5 LPA
Performance Marketer
1–2 Years
₹6–10 LPA
Paid Media Strategist
2–3 Years
₹10–16 LPA
Head of Performance
3–4 Years
₹15–25 LPA
Agency Founder / Consultant
4+ Years
₹40–80 LPA+
You'll Run Campaigns Like an Agency. Because You Will.
The GAPM live project phase mirrors an actual agency workflow. You don't simulate campaigns — you run them. Real budget, real clients, real results. Every student builds a documented case study portfolio employers can verify.
Strategy & Brief
Define campaign objectives, budget, KPIs, and audience
Keyword Research
Build keyword sets with intent clustering and match type strategy
Campaign Build
Structure campaigns, ad groups, RSAs, extensions, and bid strategy
Tracking Setup
GTM, GA4 goals, conversion imports, and attribution model
Launch & Monitor
Go live, monitor impression share, CTR, and early conversion signals
Optimise & Report
Weekly bid adjustments, A/B tests, SQR analysis, client reporting
Sample Campaign Results — Student Live Projects
Real Estate (Ahmedabad)
Ad spend: ₹12,000
38 leads
₹316 CPL
EdTech (Online Courses)
Ad spend: ₹8,500
6.8x ROAS
Local Restaurant Chain
Ad spend: ₹6,000
124 calls
₹48 CPL
eCommerce (Apparel)
Ad spend: ₹15,000
9.2x ROAS
Results from actual student live project campaigns managed during the 6-week project phase.
What your portfolio will include:
- 2+ live Google Ads campaigns managed
- GA4 dashboard with attributed conversions
- Weekly performance reports (client-format)
- A/B test documentation and learnings
- Campaign case study PDF ready for interviews
Future-Ready Modules Built for 2025–26
Every module is updated quarterly to reflect Google Ads platform changes, AI automation advances, and market shifts. You learn what works now.
Outcome: Understand how every ₹1 of ad spend flows to revenue
AI Doesn't Replace Performance Marketers. It Amplifies Them.
Google Ads is now AI-first. Smart Bidding, Performance Max, and Responsive Ads use machine learning on every auction. GAPM teaches you to direct AI — not compete with it. You become the strategist; AI becomes your execution engine.
ChatGPT for Ad Copy
Generate 50+ RSA variations, test hypotheses, and iterate ad messaging at scale.
Smart Bidding Mastery
Know when to use Target CPA vs Target ROAS vs Maximize Conversions — and when to switch.
Performance Max Strategy
Set audience signals, build asset groups, and interpret PMax insights reports.
Automated Rules & Scripts
Build automation that adjusts bids, pauses ads, and sends alerts — without manual monitoring.
AI Keyword Research
Use AI tools to expand keyword sets, cluster intent, and surface hidden opportunities.
AI Tools You'll Master in GAPM
Google Smart Bidding
Bidding AI
Performance Max AI
Campaign AI
Responsive Search Ads
Copy AI
ChatGPT
Copy Generation
Demand Gen AI
Audience AI
Google Ads Scripts
Automation
AI Keyword Planner
Research AI
Looker Studio AI
Reporting AI
The GAPM Promise:
By graduation, you can manage ₹10 Lakh/month in Google Ads spend using AI-assisted workflows — without burning the budget.
6 Weeks. Real Budget. Real Clients.
The industry's most rigorous live project component. You don't practise on dummy accounts — you execute on live campaigns with real money.
Real Budget Management
Each student manages ₹5,000–₹15,000 in live ad spend across 2+ campaign types.
Industry-Specific Campaigns
Work on campaigns in your chosen industry — Real Estate, EdTech, eCommerce, Local Services.
Weekly Reporting SOPs
Write client-format weekly reports with insights, optimisations, and next-step recommendations.
Peer Review Critiques
Present your campaign performance to the cohort — get feedback from peers and trainers.
Case Study Documentation
Document your full campaign journey in a portfolio-ready PDF case study.
Certification Assessment
Pass a live campaign audit and written assessment to earn the GAPM certification.
Live Campaign Execution
Students at Upmark's Ahmedabad campus during the live project phase — running real Google Ads campaigns under trainer supervision.
The result? An unfair advantage in interviews.
"I managed a Search Ads campaign for a real estate client during the GAPM project phase. When I walked into my interview, I had actual screenshots, actual data, and an actual ROAS story. No other candidate could match that." — Priya S., GAPM Graduate
Rikesh Panchal
Founder, Upmark Digital
Rikesh Panchal is the Founder of Upmark Digital, a digital marketing consultant, trainer, and strategist with 15+ years of experience. Since 2015, he has helped businesses grow through digital marketing while mentoring thousands of students with practical, industry-driven training.
"Rikesh doesn't just teach theory — he brings live campaign screenshots to class. When he explains Smart Bidding signals, it's from a ₹2 Crore/month client account, not a textbook. That's priceless."
— Arjun M., Performance Marketing Manager, Bangalore
Real Results from Real GAPM Graduates
1,200+ alumni placed across agencies, brands, and freelance careers.
Yash Gorane
Marketing Executive, IERARE PVT LTD
With Upmark Digital I had very good experience of learning. Unlike online courses you can only listen — but here you can have back & forth conversation and ask questions when you have any query.
Placed at IERARE PVT LTD
Kushal Prajapati
DM Executive, Poised Media
Provided in-depth knowledge about the topics. Shown every topic practically which helped in visualizing them. I learned a lot of new things not only for digital marketing but also other aspects of career growth.
Placed at Poised Media
Bhargav Parmar
DM Executive, IndaSEO
I didn't imagine that I could work in a Digital Marketing Agency. But with Upmark's proper guidance and support, I could easily start my career in a digital marketing agency.
Placed at IndaSEO
Built for Anyone Ready to Drive Results
Whether you're starting from zero or levelling up, GAPM is designed to meet you where you are.
Fresh Graduates
Start your career in one of the highest-demand, highest-paying entry-level roles in marketing — no degree in marketing needed.
Working Professionals
Pivot from traditional marketing, sales, or any field to performance marketing — our evening batches are designed for you.
Business Owners
Stop depending on agencies. Learn to run your own Google Ads, audit agency performance, and control your marketing ROI.
Freelancers
Add Google Ads to your service offering and command ₹15,000–₹50,000/month per client on retainer.
Digital Marketers
Already in SEO, social, or content? Adding performance marketing is the fastest way to double your value and salary.
Agency Founders
Build a performance marketing team or offer PPC services to your existing clients. We train entire agency cohorts.
Worth ₹58,999 in Extras. Included Free.
Every GAPM student receives a curated bonus stack designed to accelerate their first year in performance marketing — at no additional cost.
Google Ads Credit (₹20,000+)
New Google Ads accounts qualify for ad credits to fund your live project campaigns.
Meta Ads Course
Full Facebook & Instagram advertising course — complement your Google Ads skill set.
AI SEO Course
Full Certified AI SEO Mastery course to give you organic + paid media mastery.
Canva Pro Access
Design ad creatives, banners, and client presentation decks professionally.
Client Proposal Templates
10 agency-grade client proposal, audit, and monthly report templates.
6 Certifications That Employers Trust
GAPM graduates earn six credentials — one from Upmark and five from Google directly. These certifications are verified on your LinkedIn profile and serve as immediate proof of competency in job applications.
Upmark
GAPM Certification
Google Ads & Performance Marketing Mastery
Awarded to graduates who complete the full curriculum, live project phase, and pass the final assessment.
Google Skillshop Exam Prep Included
All Google Ads certifications are earned via Google Skillshop exams. GAPM includes full preparation, practice tests, and exam scheduling guidance — students average a 94% first-attempt pass rate.
Why Ahmedabad's Best Performance Marketers Train Here
Active Agency, Not Just a School
Upmark is a live digital marketing agency. We train from active campaigns — not textbooks. What we teach on Monday, we're doing for clients on Tuesday.
Updated Every Quarter
Google Ads changes constantly. PMax, Smart Bidding, Demand Gen — we update the curriculum when Google does, not once a year.
Small Cohort, Maximum Attention
Batches capped at 25 students. Every student gets hands-on time with the trainer, personalised campaign reviews, and direct feedback.
Real Portfolio Before You Graduate
You don't just 'complete a course' — you have 2+ live campaigns with documented results. Interviewers can see your actual work.
200+ Hiring Partner Network
Direct referrals to digital agencies, eCommerce brands, and marketing teams actively hiring GAPM graduates across Gujarat and metros.
No Outdated Theory
Every module is taught by practitioners who manage live ad spend. No slides with 2020 screenshots. No trainers who haven't run campaigns recently.
The Performance Marketing Institute Ahmedabad Trusts
Since 2018, Upmark has trained over 1,200 performance marketers in Ahmedabad. We're rooted in Gujarat's business ecosystem — our hiring partners include Ahmedabad's leading digital agencies, real estate developers, eCommerce brands, and healthcare networks.
Central Ahmedabad Location
503, Ambience, Near Commerce Six Metro Station, Navrangpura — easy access from across the city
Batches Designed for Ahmedabad Professionals
Morning (9 AM), Evening (6 PM), and Weekend batches. No commute conflict, no career compromise.
Gujarat Hiring Network
Our alumni are placed at 200+ companies including agencies, D2C brands, and enterprise marketing teams in Ahmedabad, Surat, Baroda, and beyond.
Since 2018
Ahmedabad's most established performance marketing institute
1,240+
Google Reviews averaging 4.8/5 stars
200+
Hiring partners actively placing GAPM graduates
MSME Reg.
Government registered, GST compliant institution
Free Guides to Start Learning Today
Every GAPM resource is written by practitioners managing live campaigns. Before you enrol, read what your curriculum will feel like.
Google Performance Max 2026: The Complete Campaign Setup Guide
14 min read
Smart Bidding Explained: When to Use Target CPA vs Target ROAS
10 min read
Google Ads Account Audit Checklist — 35 Optimisation Points
8 min read
Google Shopping Ads: How to Optimise Product Feeds for Maximum ROAS
12 min read
YouTube Ads for Lead Generation: The B2B Framework That Works in 2026
11 min read
Performance Marketing Salary Report 2026: What Indian Agencies Are Paying
5 min read
Career Tracks After GAPM
Book a Free 30-Minute Career Counselling Call
Talk to a GAPM program counsellor — get the fee structure, batch dates, and an honest assessment of whether this program is right for you.
Call +91 83206 99679Or WhatsApp: +91 91571 71872
Questions About the Google Ads Course
Everything you need to decide — answered honestly.
Start Running Ads That
Actually Make Money
Join 1,200+ performance marketers who started exactly where you are — and now manage millions in ad spend, earn 6-figure salaries, and run their own agencies.