PlacedKishan Trivedi
SEO Executive · IndaSEO
"Being an engineering student, Upmark simplified my learning and brought confidence to start a career in digital marketing. After completing training, I got a good job and a good company too."
Certified AI SEO Mastery · CASMTraditional SEO
Traditional SEO
Is No Longer
Enough.
Learn AI SEO, AEO, GEO, Entity SEO and AI Search Optimisation from industry professionals actively running campaigns today.
5,000+
Students
Since 2018
Established
Agency
Powered
Placement
Support
Where Modern Search Happens
Google Search
10 blue linksStill important — but no longer enough
AI Overviews
ChatGPT
Gemini
Perplexity
Voice Search
Brand Visibility
The Big Shift
The future of search has already changed.
Most SEO professionals are still optimising for 2019. The companies that hire in 2025 need someone who knows what comes next.
2015–2022
Google Search Era
Rankings were everything.
- 10 blue links dominated results
- Keyword density mattered most
- Backlinks were the primary signal
- One search engine to optimise for
Key signal
Position #1 = traffic
2023–2025
AI Search Era
AI answers appeared above your page.
- AI Overviews replaced top results
- ChatGPT and Gemini entered search
- Zero-click became the norm
- Brand authority over keyword ranking
Key signal
Visibility > Ranking
2026+
Answer Engine Era
Search becomes a conversation.
- AI systems cite trusted sources
- Entities replace keywords
- Multi-platform brand presence is critical
- Only AI-optimised content survives
Key signal
Citation = Credibility
60%
of Google searches now end with zero clicks
AI Overviews are answering before users click — Sparktoro 2024
200M+
ChatGPT users making brand decisions daily
Users trust AI citations as authoritative recommendations
41%
of marketers say AI search has already affected organic traffic
Brands without AI SEO are already losing visibility — BrightEdge 2025
Why AI SEO MattersWhat separates an AI SEO specialist
What separates an AI SEO specialist
from a traditional SEO professional.
This is why companies pay AI SEO specialists 40–80% more than traditional SEO roles.
Concept
Traditional SEO
AI SEO (CASM)
Core Unit
Keywords
Entities & Concepts
Visibility Surface
Google Search Results
Google + ChatGPT + Gemini + Perplexity + Voice
Success Metric
Keyword Ranking
Brand Visibility Score
Traffic Goal
Website Clicks
Multi-channel Authority
Trust Signal
Backlinks
Entity Trust + E-E-A-T + Citations
Content Strategy
Keyword density
Topical authority + NLP + Schema
Optimisation Target
Search algorithm
Search algorithm + AI answer systems
Skills Ecosystem
Every skill that will keep you employed for the next decade.
CASM covers 6 interconnected skill clusters — 35+ individual competencies — organized around how AI search actually works in 2025.
Core SEO
- Technical SEO
- On-Page Optimisation
- Link Building
- Local SEO
- Core Web Vitals
AI-Native Search
- AI Overview Optimisation
- ChatGPT Mention Strategy
- Gemini Visibility
- Perplexity Citations
- LLM Content Signals
Content & Semantics
- NLP Optimisation
- Content Clusters
- E-E-A-T Building
- Topical Authority
- Semantic Structures
Entity & Schema
- Entity SEO
- Schema Markup (JSON-LD)
- Knowledge Graph
- Brand Entity Building
- FAQ Schema
Analytics & Tools
- Google Analytics 4
- Search Console
- GTM Setup
- Looker Studio
- Semrush / Ahrefs
Answer Engines
- AEO Strategy
- GEO Tactics
- Voice Search
- Featured Snippets
- People Also Ask
35+
Individual skills taught
6
Core skill clusters
100%
AI-integrated curriculum
The AI SEO Career EngineFrom Student to
From Student to
₹20–40 LPA Consultant.
A predictable, milestone-based career trajectory built on 7 years of placement data.
Day One
Student
You begin
Skills Unlocked
SEO FundamentalsWebsite BasicsAI Tools Intro
Real Industry Training
12 modules. 4 months. Zero filler. Real websites.
Every module is taught by a practising SEO professional. Every task produces a real portfolio asset. Every outcome is job-ready.
2.5 mo
Classroom
1.5 mo
Live Projects
4 mo
Total Duration
01
Website Creation & CMS Mastery
1 weekLaunch an SEO-ready website from scratch
WordPress setupSite architectureURL structureCMS configuration
02
SEO Fundamentals & Keyword Strategy
1.5 weeksBuild a complete keyword map for any niche
Search intentKeyword researchCompetitor analysisKeyword clustering
03
On-Page SEO & Content Optimisation
2 weeksOptimise any page to outrank competitors
Title tags & metaContent structureNLP optimisationInternal linking
04
Technical SEO
2 weeksFix every technical SEO issue on a live site
CrawlabilityCore Web VitalsMobile SEOSite speed
05
Schema & Structured Data
1 weekImplement schema for AI-ready content
JSON-LD markupFAQ schemaHowTo schemaReview schema
06
AEO — Answer Engine Optimisation
1.5 weeksGet cited in AI Overviews and featured snippets
AI Overview strategyFeatured snippet optimisationPAA targetingSERP feature capture
07
GEO & Entity Building
2 weeksMake your brand visible inside AI-generated answers
Entity identificationKnowledge Graph optimisationGEO content tacticsBrand entity signals
08
AI Search Optimisation
1 weekAppear when ChatGPT, Gemini & Perplexity answer queries
LLM content signalsChatGPT citation strategyGemini integrationAI brand mentions
09
Link Building & Authority
1 weekBuild a high-authority backlink profile
Link prospectingOutreach campaignsDigital PRAuthority scoring
10
GA4, GTM & Search Console
1.5 weeksBuild dashboards that prove SEO ROI to clients
GA4 setup & eventsGTM configurationSearch Console analysisLooker Studio dashboards
11
Content Clusters & Topical Authority
1 weekBecome the most authoritative source in your niche
Pillar page strategyTopic cluster mappingContent calendarTopical coverage gaps
12
Live Project Training
6 weeksA real portfolio with documented case studies
Live website executionAgency SOPsClient-style reportingPortfolio documentation
Live Project ExperienceThis isn't a simulation.
This isn't a simulation.
This is agency work.
1.5 months of your program is dedicated to running a real SEO campaign on a live website, using the same systems, SOPs and reporting structures that top agencies use with paying clients.
- Real website. Real traffic. Real rankings.
- Agency SOPs and project management systems
- Client-style weekly meetings and status updates
- A portfolio case study that proves your skills in interviews
01
Brief
Receive a real client brief. Understand business goals, target audience and current SEO state.
02
Research
Conduct full keyword research, competitor analysis and entity mapping using agency-grade tools.
03
Strategy
Build a 90-day SEO strategy document — exactly what agencies submit to clients.
04
Execution
Implement on-page, technical SEO, schema, content clusters and link building on a live website.
05
Reporting
Create a Looker Studio dashboard. Present a real monthly SEO performance report.
06
Optimisation
Analyse results, identify issues, refine strategy. This is real agency work cycle.
07
Portfolio
Document the project as a case study. Your final portfolio goes live before graduation.
Watch Founder Video
2 min · Why Rikesh built CASM
Meet the FounderRikesh Panchal
Rikesh Panchal
Founder, Upmark Digital
"Marketing is my passion, and digital marketing is my profession."
Rikesh Panchal is the Founder of Upmark Digital, a digital marketing consultant, trainer, and strategist with 15+ years of experience. Since 2015, he has helped businesses grow through digital marketing while mentoring thousands of students with practical, industry-driven training.
15+
Years Experience
2015
Founded Upmark
10,000+
Students Trained
Credentials
15+ Years Industry Experience Google Ads Certified Meta Blueprint Certified HubSpot Academy Partner SEMrush Certified Expert GA4 Specialist Guest Lecturer · Multiple Institutes Agency Founder · Active Client Work Since 2015 Psychology-Driven Marketing
Student Success Wall
Their success is our proof of concept.
Not testimonials. Documented career outcomes — offer letters, LinkedIn announcements, salary screenshots. Verifiable, real results.
Placed
PlacedTushar Amalseda
Sr. SEO Executive · Wolfable
"Upmark's practical approach to SEO training was exactly what I needed. Real campaigns, real results — the live project phase gave me the portfolio to get hired."
PlacedKashish Galani
SEO Executive · WebIndia Inc.
"Provided in-depth knowledge about the topics and shown every topic practically which helped in visualizing them. I learned a lot not only for digital marketing but also for career growth."
PlacedDivya Kharade
SEO Executive · Media NV
"The training and support from Upmark helped me land my first digital marketing job. The knowledge I gained was exactly what the industry expected from me."
92%
Placement rate
within 90 days
₹7.2 LPA
Average package
CASM graduates
200+
Hiring partners
direct referrals
4.9★
Course rating
from 340+ reviews
One Course. Many Careers.Ten career tracks open
Ten career tracks open
after CASM graduation.
AI SEO is a broad discipline. CASM gives you the depth to specialise and the breadth to choose your direction.
SEO Executive
₹3–5 LPA
AI SEO Specialist
₹5–8 LPA
Technical SEO Expert
₹6–10 LPA
AEO Specialist
₹7–12 LPA
GEO Specialist
₹7–12 LPA
SEO Consultant
₹15–30 LPA
Website Analyst
₹4–7 LPA
SEO Trainer
₹5–9 LPA
Affiliate Marketer
₹2–20 LPA
Agency Founder
₹20–60 LPA+
Bonus StackYou don't just get a course.
You don't just get a course.
You get ₹34,199+ in extras.
Every tool you need to go from training to live deployment — included.
₹800
Free Domain (.com or .in)
Register your personal portfolio or niche site for the live project module.
Included free with CASM
₹2,400
Free Web Hosting (1 Year)
Fully managed hosting to deploy your live project website.
Included free with CASM
₹3,999
Canva Pro Access
Create professional SEO content, infographics and client deliverables.
Included free with CASM
₹15,000
Google Ads Course
Full PPC course to complement your SEO skills and increase earning potential.
Included free with CASM
₹12,000
Social Media Marketing Course
Content strategy, organic growth and paid social fundamentals.
Included free with CASM
Total Bonus Value
₹34,199+
All bonuses are included in the CASM program at no additional cost. All courses, tools and resources are yours to keep permanently.
Certification
A credential that proves you can do the work.
The Upmark Certified AI SEO Mastery certificate is not given — it's earned. Assessment, practical tasks, project submission and a panel review ensure every certificate holder is genuinely competent.
01
Complete All 11 Modules
Attend and complete all classroom training with minimum 80% attendance.
02
Submit 3 Practical Projects
Deliver documented SEO work — keyword maps, technical audits, and schema implementations.
03
Live Project Case Study
Present your 1.5-month live project as a client-grade case study with results.
04
Assessment & Viva
Written assessment covering AI SEO, AEO, GEO, schema and analytics. Interview with a panel reviewer.
05
Certification Issued
Receive your Upmark Certified AI SEO Mastery Professional certificate — QR-code verified and LinkedIn-ready.
Certificate of Completion
This certifies that
[Your Name]
has successfully completed the
Certified AI SEO Mastery
at Upmark Digital Marketing Institute
Issued by
Rikesh Panchal
Verified via
QR Code
Google Search Console
Google Certified
Google Analytics 4
Google Certified
Schema & Structured Data
Upmark Certified
SEMrush SEO Toolkit
SEMrush Certified
Why Upmark
Nine reasons 5,000+ students chose Upmark over every other option in Ahmedabad.
Since 2018
7+ years of active operation. Not a new entrant — a proven institution.
5,000+ Students Trained
The largest AI SEO alumni network in Ahmedabad.
70+ Batches Delivered
Proven delivery consistency across classroom and online formats.
Agency Powered
Upmark is both an institute AND an active agency — we teach from live campaigns.
100% Practical
Every class produces a deliverable. No passive lectures. No rote memorisation.
AI-Native from Day One
AI is not a module — it's integrated into every class from the first week.
Live Project Training
1.5 months of real SEO execution sets us apart from every competitor.
Placement Assistance
Active hiring partnerships with 200+ agencies and brands.
Entrepreneurship Focus
Specific tracks for freelancers and agency founders, not just job-seekers.
Ahmedabad's AI SEO Institute Get Directions on Google Maps
The only AI SEO training institute in Ahmedabad with live project experience.
Located in Navrangpura — directly accessible from the Commerce Six Metro Station. Students from Satellite, Bopal, Vastrapur, Maninagar, Chandkheda and Gandhinagar attend without commuting stress.
4.8★
Google rating
1,240+
Reviews
70+
Batches run
Metro
Direct access
Campus Address
503, Ambience, Near Commerce Six Metro Station, Navrangpura, Ahmedabad – 380009
4.8
Based on 1,240+ verified Google reviews
AI SEO Resource Hub
View All Resources Free guides and research from Upmark's AI SEO team.
Guide12 min read
What Is AEO? The Complete Answer Engine Optimisation Guide for 2026
Read Article
Guide10 min read
GEO Explained: How to Get Your Brand in ChatGPT and Gemini Answers
Read Article
Checklist6 min read
Google AI Overviews Optimisation Checklist — 28 Action Items
Read Article
Deep Dive15 min read
Entity SEO: How the Knowledge Graph Works and How to Build Your Brand Entity
Read Article
Strategy9 min read
ChatGPT SEO: The 8-Step Framework to Get Cited by Large Language Models
Read Article
Report5 min read
AI SEO Salary Report 2026: What Indian Employers Are Actually Paying
Read Article
Everything Answered
25 questions, 25 clear answers.
Can't find what you need? Book a free 15-minute call. We'll answer every question specific to your background and career goals.
Book Free CounsellingTop questions
- What is AEO?
- What is GEO?
- Course duration & fees
- Live project details
- Salary expectations
- Placement support
Traditional SEO focuses on optimising pages to rank in Google's 10 blue links. AI SEO expands that to include optimising for AI-generated answers — Google AI Overviews, ChatGPT responses, Gemini results, and Perplexity citations. It requires entity building, schema markup, topical authority, AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) — all skills taught in the CASM program.
Ready to Begin?
Become The SEO Professional Companies Will Need Tomorrow.
Master Google Search, AI Search, ChatGPT Visibility and Future-Ready SEO Skills. Join the next CASM batch.
4 months · Classroom + Live Project
AI-native curriculum updated quarterly
1:1 trainer access throughout the program
200+ hiring partner network
Placement support until you are placed
8 seats left in next batch
Book a Free Demo Class
2-hour live session. No payment. No commitment.
- Instant WhatsApp confirmation
- Taught by Rikesh Panchal himself
- No card · No payment · No pressure