SEO (Search Engine Optimization) is an important aspect of digital marketing as it drives traffic and increases visibility for both e-commerce and normal websites. However, it’s important to note that the SEO methods for these two types of websites might differ greatly. In this comprehensive blog, we’ll look at the fundamental differences between e-commerce and traditional website SEO strategies, using insights from top digital marketing institutes in Ahmedabad.
Understanding E-commerce SEO
E-commerce SEO specialises in optimising online stores to increase their exposure in search engine results pages (SERPs) and attract new customers. It entails improving product pages, category pages, and other features specific to e-commerce websites.
Normal SEO for websites
Normal website SEO, on the other hand, focuses on improving informational or service-based websites’ search rankings. It involves optimising content, meta tags, and other on-page features to generate relevant traffic and improve user experience.
Keyword Research
Keyword research is necessary for e-commerce SEO because it finds the terms and phrases potential customers use to search for products. Product names, classifications, and special features are frequently used as keywords. In typical website SEO, keyword research may concentrate on informational queries about the company or industry.
Content Optimization
E-commerce websites sometimes have a significant number of product pages, and require specific optimization of product descriptions, names, and photos. Normal websites may prioritise optimising blog posts, articles, and other informative content to provide value to users and generate organic traffic.
Technical SEO
Both e-commerce and traditional websites require technical SEO to enable proper indexing and crawlability by search engines. However, e-commerce sites may have extra technological requirements, such as managing product versions, optimising site navigation, and dealing with duplicate content issues.
User Experience
E-commerce SEO places a high value on user experience, as smooth navigation, fast page load times, and simple structure are essential for increasing conversions. Normal website SEO promotes user experience, but it may focus on providing helpful and entertaining content.
Link Building
Link building is an important part of SEO for both e-commerce and traditional websites. E-commerce sites, on the other hand, may prioritise gaining product-specific backlinks from relevant sources, whereas traditional websites may prioritise creating authority through high-quality content and industry connections.
Conversion Optimization
E-commerce SEO wants to increase conversions by optimising product pages, speeding the checkout process, and incorporating conversion-focused aspects like product reviews and trust signals. Normal website SEO may concentrate on lead creation, form submissions, or other desirable actions, depending on the website’s objectives.
Conclusion
While e-commerce and traditional website SEO share some concepts, they also have special strategies and limitations. Digital marketers must grasp these differences to create efficient SEO strategies that are suited to the individual needs of each type of website. Whether you’re optimizing an online store or a service-based website, staying up-to-date on SEO trends and practices is important for success. Are you ready to upgrade your SEO skills? Join e-commerce courses for more knowledge regarding e-commerce.